Our Story

El Lior Brand Story

In a world brimming with the vibrant energy of city life and the richness of diverse cultures, our founder’s journey took root in the bustling metropolis of Dubai and the lively streets of Chennai. Through these diverse experiences, she uncovered the goodness of natural ingredients and the importance of living authentically. This realization motivated the creation of El Lior, a brand focused on blending the goodness of nature into both food and personal care products. At El Lior, we recognize that the skin, as the body’s largest organ, deserves care that is gentle, nourishing, and effective. Our founder’s dedication to purity led her to develop skincare and haircare solutions formulated with the finest natural ingredients, including the transformative benefits of wild black rice. Guided by principles of authenticity, sustainability, and natural luxury, El Lior is committed to creating products that elevate your well-being while caring for the planet.

EL Lior Products

Why it All Started

In a world brimming with the vibrant energy of city life and the richness of diverse cultures, our founder’s journey took root in the bustling metropolis of Dubai and the lively streets of Chennai. Through her experiences, she discovered the unparalleled potency of natural ingredients and the vital importance of authenticity in every facet of existence. This realization led to the birth of El Lior, a brand dedicated to harnessing the power of nature in both food and personal care products.

At El Lior, we believe that the skin is the body’s largest organ, deserving of the utmost care and nourishment. Recognizing this, our founder embarked on a quest to develop skincare and haircare solutions that are not only effective but also gentle and non-toxic. Driven by her dedication to purity and unwavering principles, she meticulously formulated each product with the finest natural ingredients, including the transformative power of wild black rice.

As our journey progressed, a fashionista with an inherent flair for innovation joined forces with us. Her enthusiasm for El Lior’s ethos and her creative vision brought new vitality to our mission, steering us towards triumph. Together, we are committed to spreading love and exalting natural beauty, inspiring individuals to embrace their authentic selves.

Why we do what we do

To empower individuals to embrace their true selves, nurture their bodies and souls with wholesome ingredients, and cultivate a sense of inner well-being that shines through in every aspect of their lives.

To spread warmth and positivity throughout the world, harnessing the timeless power of nature’s blessings. Guided by principles of authenticity, sustainability, and a touch of natural luxury, we aim to illuminate hearts and minds with love and positivity.

The Story Behind Our Logo

Central to El Lior’s identity is our logo—a golden rainbow with solid lines extending boldly, symbolizing the strength and resilience of nature. As the rainbow arcs beyond, its strokes transform into delicate dots, scattering golden dust into the world. This visual narrative is a testament to our mission: to spread light and positivity far and wide. It serves as a poignant reminder that genuine beauty emanates from authenticity, sustainability, and a touch of enchantment.

How we do what we do

We meticulously select the finest sources.

Honey Comb

We like to keep it
vibrant.

Flawlessly Authentic, Naturally Yours.

Gentle to humans and
planets alike.